Privacy Policy

1. Introduction

MediaRush Inc. ("MediaRush," "we," "us" or "our") is committed to protecting the privacy of individuals whose personal information we collect. This Privacy Policy explains how we handle personal information in connection with our website at mediarush.pro, our media production services, and our business operations from our studio at 10165 114 Street NW Suite 1200, Edmonton, Alberta, Canada.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. By using our website or submitting information to us, you acknowledge that you have read and understood this Privacy Policy.

2. Accountability

MediaRush Inc. is responsible for personal information under our control. We have designated a privacy contact who oversees our compliance with PIPEDA and addresses privacy-related inquiries. You may contact our privacy contact at [email protected] or by mail at 10165 114 Street NW Suite 1200, Edmonton, AB, Canada.

When we engage third-party service providers to process personal information on our behalf, we require them to maintain comparable privacy safeguards through contractual agreements and periodic review of their practices.

3. Information we collect

3.1 Information you provide directly

We collect personal information that you voluntarily provide when you:

• Submit a contact form or media brief through our website
• Email us at [email protected] or call our studio
• Enter into a service agreement or statement of work
• Visit our Edmonton studio for workshops or meetings
• Subscribe to communications or request marketing materials
• Provide feedback, testimonials or case study participation consent

This information may include your full name, email address, phone number, company name, job title, business address, inquiry details, project requirements, budget information and any other information you choose to include in your communications with us.

3.2 Information collected automatically

When you visit mediarush.pro, we may automatically collect certain technical information through cookies and similar technologies, including your IP address, browser type and version, operating system, referring URL, pages viewed, time spent on pages and general geographic location derived from IP address. See our Cookie Policy for full details on cookies and how to manage your preferences.

3.3 Information from third parties

We may receive personal information from business partners, referral sources, advertising platforms and publicly available professional directories when relevant to a prospective or existing client relationship. We handle such information in accordance with this Privacy Policy and applicable law.

4. How we use personal information

We use personal information for the following purposes:

• Responding to inquiries: To review, respond to and follow up on contact form submissions, media brief requests and general inquiries
• Delivering services: To plan, produce and manage media campaigns, channel programmes and studio production work under contract
• Client communication: To send project updates, performance reports, invoices and service-related notifications
• Website improvement: To analyse site usage patterns, diagnose technical issues and improve user experience (with consent where required)
• Legal compliance: To comply with applicable laws, regulations, court orders and lawful requests from authorities
• Business operations: To maintain records, manage accounts receivable, conduct internal audits and protect against fraud

We collect personal information only for purposes that a reasonable person would consider appropriate in the circumstances. We do not use personal information for purposes materially different from those described here without obtaining additional consent.

5. Consent

We obtain your consent before collecting, using or disclosing personal information, except where permitted or required by law. Consent may be express — such as checking the PIPEDA consent box on our contact form — or implied where the purpose is obvious and you voluntarily provide information.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may limit our ability to provide certain services. To withdraw consent, contact [email protected].

6. Disclosure of personal information

We do not sell, rent or trade personal information to third parties for their marketing purposes. We may disclose personal information to:

• Service providers: Cloud hosting providers, email delivery services, project management tools, analytics platforms and payment processors who assist in our operations
• Advertising platforms: When managing client campaigns, we may share audience data with Meta, Google, TikTok and other platforms as part of contracted media services — always within client ad accounts and with appropriate data processing agreements
• Professional advisors: Lawyers, accountants and insurers when necessary for business operations
• Legal authorities: When required by law, regulation, court order or to protect the rights, property or safety of MediaRush, our clients or others
• Business transfers: In connection with a merger, acquisition or sale of assets, with notice to affected individuals where required

Third-party service providers are permitted to use personal information only to perform services on our behalf and must protect it in accordance with contractual obligations.

7. Cross-border data transfers

Some of our service providers and advertising platforms are located outside Canada, including in the United States. When personal information is transferred across borders, it may be subject to the laws of the destination country. We take reasonable steps to ensure that cross-border transfers are subject to appropriate safeguards, including contractual protections and selection of providers with robust privacy practices.

8. Retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes and enforce agreements. Contact form submissions are retained for up to twenty-four months unless a business relationship is established. Client project records are retained for seven years following project completion in accordance with standard business record-keeping practices. Cookie consent preferences are stored for six months.

9. Security safeguards

We implement physical, organisational and technical safeguards appropriate to the sensitivity of the personal information we hold. These include secure hosting environments, access controls limiting employee access to personal information on a need-to-know basis, encrypted data transmission via HTTPS, password policies and regular review of our security practices. No method of transmission or storage is completely secure; we cannot guarantee absolute security but we are committed to protecting personal information against loss, theft, unauthorised access, disclosure, copying, use or modification.

10. Individual access and rights

Under PIPEDA, you have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete personal information
• Withdraw consent for certain uses of your personal information
• Challenge our compliance with PIPEDA

To exercise these rights, submit a written request to [email protected]. We will respond within thirty days, or inform you if an extension is required. We may request information to verify your identity before processing access requests. There is no charge for reasonable access requests; we may charge a nominal fee for excessive or repetitive requests as permitted by law.

11. Children's privacy

Our website and services are directed at business professionals and are not intended for individuals under the age of eighteen. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or business operations. The "Last updated" date at the top of this page indicates when the policy was last revised. Material changes will be communicated through our website or by direct notice where appropriate. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Complaints

If you have concerns about our privacy practices, please contact us first at [email protected] so we can attempt to resolve the matter. If you are not satisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

14. Marketing communications

With your consent, we may send you information about MediaRush services, studio events and industry insights relevant to media production. You may opt out of marketing communications at any time by clicking the unsubscribe link in any email or by contacting [email protected]. Opting out of marketing communications does not affect service-related messages for active clients or legally required notices.

15. Contact information

MediaRush Inc.
10165 114 Street NW Suite 1200
Edmonton, AB, Canada
Email: [email protected]
Phone: +1 (587) 555-3681
Business Number: 518294736AB0001