Channel programmes built as a system, not a spreadsheet of line items

MediaRush designs, launches and optimises multi-channel media programmes — paid social, programmatic display, connected TV and owned content — from our channel lab on 114 Street NW.

Every channel has a role

Throwing budget at Meta, Google and LinkedIn without a coherent channel architecture is how marketing teams end up with fragmented reporting and creative that looks different on every platform. MediaRush treats channels as parts of a single media system where each platform has a defined job: awareness, consideration, conversion or retention.

Our channel planners sit alongside creative producers in the same studio, which means format requirements, audience targeting and creative variants are designed together — not handed off between siloed teams who never speak to each other.

We manage campaigns across Meta, Instagram, TikTok, YouTube, Google Display, programmatic exchanges and emerging CTV inventory. For owned channels, we produce editorial content calendars, email nurture sequences and landing page modules that connect directly to your paid media funnel.

Channel planning workshop at MediaRush Edmonton studio
Paid social campaign session in the MediaRush channel lab

Paid social programmes

Full-funnel paid social across Meta, Instagram, TikTok and LinkedIn with platform-native creative, audience testing and weekly optimisation cadences. We build creative variant matrices so your team always has fresh assets in the testing queue.

MediaRush channel testing laboratory

Channel lab & testing

Our dedicated channel lab runs structured experiments on hooks, formats, audiences and bidding strategies. Winners feed back into the production sprint — creating a continuous improvement loop rather than set-and-forget campaigns.

Channel production packages for 2026

Launch programme

Single-channel activation with 4-week creative sprint, audience setup, tracking implementation and weekly performance reports. Ideal for brands testing a new channel or message.

Growth programme

Multi-channel mix across 2–3 platforms with monthly creative refreshes, A/B testing cadence and quarterly strategy reviews. Our most popular tier for scaling brands.

Enterprise programme

Full channel architecture across paid, owned and earned media with dedicated account team, custom reporting dashboards and integrated production retainer.

Every channel programme includes weekly optimisation reviews and monthly strategy checkpoints. Your team receives plain-language performance summaries — not dashboards full of metrics without context — so you can make budget decisions with confidence throughout 2026.

Important: Channel management and optimisation do not guarantee leads, viral reach, follower growth or ROI. Performance depends on market conditions, budget levels, platform policies and creative quality.
Request channel production enquiry